How to Get More Tattoo Clients?
It’s no secret that the success of every business depends on its clients—the more the clients, the better the business performance. But getting sufficient clients is not an easy task, especially when you’re not the only one selling.
Whether you’re just beginning your studio or you’re an established tattoo artist, knowing how to get more tattoo clients is mandatory.
Here in this post, we are sharing some terrific tips to get more tattoo clients.
Ready to explore?
Let’s get started…
15 Tips To Get More Tattoo Clients
1. Perfect your skill sets
Opening a studio without having expertise in your field is just a waste of time and money. Hence, it is crucial first to get expertise in your field. When you’re an expert in a particular style, people prefer choosing you over others.
2. Create the right ambiance
No matter how much money you spend on your tattoo studio, people won’t turn up if the ambiance is not suitable. So make sure you create the right atmosphere for your customers so that you get repeat business.
When we say ambiance, it includes everything from your studio furniture to its decor. You can have a simple tattoo studio also; make sure it resonates well with your expertise.
3. Train your staff
Tattooing is a service. And the rule of thumb in the service industry is to be welcoming and polite with your customers. If your staff is impolite or ill-mannered with others, nobody will ever turn up to you. Hence, it is important that you train your staff in dealing with and handling clients.
4. Have an online presence
Presumably, you know that you’re in the digital world. And having no online presence is putting your business at stake, which is not wise. Why should you do that?
We all know how important it is to have an online presence. According to research, 81% of people conduct an online search before they make a purchase. And if even 10% of them turn up, it’s a huge benefit. When you don’t have a website, you’re simply losing on that 10% of clients.
So, without wasting any moment, build your website.
5. Be socially active
Social media is the best thing that has happened to us. Yes, if it is used in the right way. You can get more tattoo clients with the help of your social media handles. All you have to do is to be active on social media platforms.
You can share your tattoo designs, videos, blogs etc., with your audience to keep them informed of your work. Doing so will help you attract clients and generate interest in them.
6. Focus on your style
Every tattoo artist has his/her own style, which makes them popular among their audience. You should also focus on your signature style so that your customer knows you for your forte.
There is no point in becoming a jack of all and master of none. Spend time in figuring out your signature style and honing it.
7. Networking is the key
If you lack this very important part of business, your survival in this dog-eat-dog competition will be difficult. That is why it is crucial to learn the art of networking. Networking helps a lot.
8. Utilize email marketing for your advantage
You must have heard of email marketing. It is one of the best and the most cost-effective marketing solutions. Many small and medium-sized businesses use email marketing to promote their brands. You can also do the same.
All you have to do is create a solid list of emails and keep them updated on your work, offers, etc., via emails. You can send your clients weekly newsletters, etc. so that they know they’re not just an email address on your list.
9. Give your best shot
Every client is important for you, be it someone for small body artwork or a larger piece. You cannot discriminate among your clients based on their tattoo size. The rule of thumb is to give your best to all your clients. Let them feel special and welcomed.
It will help you have references from your existing or past clients. Of course, customers won’t forget the way you treat them. Treat them well; they will come to you for sure.
10. Have an impressive website
Just having a website is not enough. Make your website impressive. Spend some time working on your website. Create a great portfolio on your website. Remember that your customers will first see your portfolio before they come to you to get the tattoo. Hence, having a portfolio is indispensable.
Moreover, your website should not take much time to load. According to Google page experience updates, any website that takes longer to load will automatically lose traffic. Yes, people don’t have time to wait for your website to load. The moment they find it takes more than the required time, they will never come back.
That is why it is crucial to have a website that loads faster, is easily accessible, and is informative.
11. Keep your studio and equipment clean
The first thing that your client will observe is the cleanliness and hygiene in your tattoo studio. If you fail to follow the norms, you’ll hardly get any clients. If your goal is to grow in this field, make sure you follow all the rules and regulations needed to have a tattoo studio.
Use clean equipment, fresh needles for every client. Your client observes all this. Moreover, keeping your work area clean is equally important.
Related: Tattoo Equipment List
12. Ask for recommendations
There is no harm in asking for recommendations. Recommendations work very well for small businesses. You can also take advantage of this to get more tattoo clients. The most efficient approach to gaining new consumers is through word-of-mouth recommendations. Don’t be afraid to ask for feedback from your clients, and remind them to mention your studio if they post photographs of their new tattoo on social media. Clients who bring their friends can be rewarded with many points (that they can later on exchange for a stunning prize).
13. Chuck old ways and move to online booking
As said earlier, your customers first search for you on the internet. Similarly, most of the customers prefer to book online. If you don’t have any system for online booking, you’re already losing your business to your rivals.
There are numerous tattoo studio administration software systems that allow consumers to book, cancel, and alter their appointments effortlessly. You can have an online booking page or allow your customers to make appointments using Facebook, Instagram, or your website.
It will help you eliminate all the stress that comes with bookings. Having an online booking system will allow your customers to book at their leisure time and from any location.
14. Automate reminders
No wonders that customers forget their reservations a lot of the time, and the worst thing is that they don’t even inform you. This means that you’ll not only miss out on the potential client to make a profit, but also you lose other customers who requested the same time slot. Having an automated reminder system would undoubtedly assist you in obtaining more tattoo clients.
Of course, upon getting reminders about their bookings in advance, your clients will show up at the studio. And you’ll also not lose your business.
15. Ask for feedback and reviews
You may underestimate the power of feedback and reviews, but they’re essential for getting more tattoo clients. It just takes a few words to get reviews. All you have to do is to ask your clients to leave their feedback on your website.
Remember that all the newbies will first visit your website. There they will check out your portfolio, your profile, and your past clients’ feedback. If your website doesn’t have enough reviews and feedback, you’re more likely to lose a potential client. Therefore, it is crucial to ask your clients to leave their feedback.
Also, if some people leave negative feedback, don’t delete them from your page. People leave their feedback based on their experience with you. Hence, it is essential to do your best. Doing so will ensure good feedback and reviews.
So these are the 15 tips to get tattoo clients. Hopefully, this post is enlightening and a great help for you to get started.
Happy Tattooing… ☺ ☺